When hiring a marketing agency to assist your firm in its endeavours, there are a number of factors to consider. You need to be clear from the very start under what parameters your new partners will work. If you are hiring strictly a web design agency then both you and your new hires need to be aware that their talents are to be focused on your website and only on your website. On the other hand, if you want them to maintain your social media presence online, then you might want to opt for a digital marketing agency instead.
I'm Scott Heron a self-employed web designer who has been a website designer in Edinburgh for a range of years, my experience in this field means a variety of things, please let me to demonstrate further …
Your Online Presence
When the internet first gained dominance, it was enough to simply have a business website that directed customers to all that you offer. From goods to services, a website was a one stop shop for your customers to see what you could do for them and where you could do it from. It gave them basics like your location and hours, and it gave them a feel for what your business was all about. Now that social media has become a part of our daily lives, a basic website just does not cut it any longer.
In order to stay competitive in today's market, you now need to be active on social media sites. You need to promote your business and interact with your customers online. With a website, your customers come to you. With social media, you connect with your customers and if they enjoy what you are doing, then they connect back to you.
This is where a digital marketing agency can assist you. They not only help you maintain your website, but they can set up and maintain your social media presence also. If you are going to hire a marketing agency, it might as well be one that rolls all of your needs into one.